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O’KEY Group

O’KEY is a major Russian food retailer. The Company opened its first hypermarket in St Petersburg in 2002. The Group operates in two formats – O’KEY hypermarkets and DA! discounters. O’KEY is recognised as one of the strongest brands in St Petersburg and plans to win this title in other Russian regions.

Find your own O’KEY!

History of the company
2018
  • O’KEY Group has been recognized as the Best Food Retail Chain of 2018 as well as the Customers’ Choice for the Best Prices within the frameworks of the Customers’ Rights and Quality of Service Award
  • A new compact format of in-town hypermarkets has been introduced
  • An omnichannel mobile app has been launched
  • O’KEY private label products have got the prizes of the international contest Quality Guarantee 2018.
  • Self-scanning System has been installed in O`KEY hypermarkets in Moscow and Saint Petersburg.
  • O’KEY Group together with Rusfond has carried out a grand-scale “Kind purchase” charity action.
2017
  • Strategic partnership with Familia , leading off-price retailer in Russia
  • Launching around-the-clock delivery and the project « OK-Auto » - a new format for issuing orders in the online store okeydostavka.ru
  • Award in the nomination "The Best STM of Non-Food Products" in the economy segment
  • Series of charity events with Rusfond
  • Selling supermarket business
  • Launch of a new format - “Compact City Hypermarket”
2016
- Opening of the chain's 110th store.

 - Delivery service from www.okeydostavka.ru becomes available all across Moscow and St Petersburg

 - O’KEY, Rosbank and MasterCard issue a co-branded card offering considerable shopping benefits to the customers.

 - O’KEY stores in Ufa and Krasnodar host local supplier fairs
40% of customers think about O’KEY when asked about this store category.
The chain is primarily associated with this category.
40 %
38 %
40 %
2014
2015
2016

O’KEY customer profile: our stores are frequently visited by both men and women. The average O’KEY customer is 40 years old.
More than half of our customers (60%) regularly read O’KEY catalogues.

50
%
50
%

50% of O’KEY customers have children.
Awards
PRIVATE LABEL AWARDS (by ILPS) 2016
Выбор потребителей
Качество обслуживания
Статуэтка СТМ
Global CIO 2015
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Привлекательный работодатель 2015
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