O'KEY partnering ZSD-Fest in Saint Petersburg for the third time
O'KEY Group S.A. (LSE, MOEX: OKEY; the “Group” or the “Company”), one of Russia’s leading food retailers, for the third time became a partner of the ZSD-Fest sports festival in Saint Petersburg held on the City Day.
The winners of the 10 km and 21.1 km races received special prizes from O'KEY – gift cards for shopping at O'KEY hypermarkets worth RUB 10,000, 5,000 and 3,000.
In addition, as part of the O`KEY, All For Sport! campaign, from 14 to 30 May, participants of both races will benefit from a 50% discount on sports nutrition and sports goods at the O'KEY hypermarket at 42 Bogatyrsky Avenue. To get a discount, race participants need to download the new O`KEY mobile app, activate their loyalty card, receive a personal coupon for a discount, and show it at checkout.
As usual, the festival’s principal site was the specially equipped spacious parking lot of the O'KEY hypermarket at 42 Bogatyrsky Avenue. The race route passed through the central part of the ZSD (Western High-Speed Diameter, usually open only to motorists): along the shore of the Gulf of Finland, across two cable bridges and through a tunnel under the Smolenka River.
In 2021, 10,000 people participated in the festival, including 2,500 runners and 7,500 cyclists from over 100 cities in Russia and abroad: Moscow, Yuzhno-Sakhalinsk, Minsk, Sevastopol, Yekaterinburg, Kazan, Barnaul, and even Amsterdam.
The O`KEY team also took part in the race, led by Honor Ilavský, Director for North-West at O'KEY Group, who completed the 21 km distance.
Honor Ilavský, Director of Region at O'KEY Group,
“For the O'KEY team, participation in the ZSD-Fest race has already become a good tradition. For three years running, our team has come together in Saint Petersburg to absorb the energy of the city and have a good time with colleagues. Healthy food, exercise and positive emotions are the key principles of a healthy lifestyle promoted by our company. We also see an increase in the number of health-conscious shoppers, and we share their interests by offering them high-quality fresh products.”